–While watching television last night I was startled and displeased with a new back-to-school clothing commercial. I will not disclose the advertiser, because I’m not going to give them any props for this blatant commercialization of a great, classic movie.
The advertisement features students dancing around an exact replica of the library in “The Breakfast Club,” and mimicking various scenes in the movie. All the while a cover of Simple Minds‘ “Don’t You (Forget About Me)” is playing in the background.
Last night I was appalled to see one of my favorite movies being used in this way, but then I started to wonder if this commercial is advertising to the parents of the teens? Could that be? I started to do the math. “The Breakfast Club” came out in 1985. I was only 9, but people in high school were five years older.
Then it hit me – some of those people probably have children in middle school and high school. Now I realize this commercial is actually very clever marketing, but I still refuse to like it.