Back-to-School Commercial Mimics the Classic Movie "The Breakfast Club"

–While watching television last night  I was startled and displeased with a new back-to-school clothing commercial.   I will not  disclose the advertiser, because I’m not going to give them any props for this blatant commercialization of a great, classic movie.

The advertisement features students dancing around an exact replica of  the library in “The Breakfast Club,”  and mimicking  various scenes in the movie.  All the  while a cover of Simple Minds‘ “Don’t You (Forget  About Me)” is playing in the background.  

First of all, I would like to do a poll of high school students:  have they ever seen or heard of “The Breakfast Club?”   How about John Hughes?   Or  the Brat Pack?  

Last night  I was appalled to see one of my favorite movies being used in this way, but then I started to wonder if this commercial is  advertising to the parents of the teens?   Could that be?   I started to do the math. “The Breakfast Club” came out in 1985. I was only 9, but people in high school were five years older.  

Then it hit me –  some of those people probably have children in middle school and high school.    Now I realize  this commercial is actually  very  clever marketing, but I still refuse to like it.