“Covering festivals & destinations across the west”
Volume 1 Festivals | Road Trips | The West March 10, 2017
HeidiTown Annexation Includes Six States
Mayor of HeidiTown, Heidi Kerr-Schlaefer, has just announced a major annexation that will happen throughout 2017 and into the future. HeidiTown is annexing parts of Utah, Wyoming, South Dakota, Nebraska, Kansas and New Mexico.
Heidi Kerr-Schlaefer on magazine assignment in Saratoga, Wyoming.
“This was inevitable,” says Kerr-Schlaefer. “I’ve been covering Colorado festivals and destinations for more than seven years. I believe it’s the right time to branch out into other states.” The Mayor went on to say that HeidiTown’s focus will continue to be on festivals and road trips. “If you can’t get to a destination by car within a day from the Denver area, it won’t be included,” says Kerr-Schlaefer. Over the last seven years, HeidiTown has helped festivals grow, including the Annual Biergarten Festival in Morrison and the Estes Park Winter Festival. She looks forward to introducing HeidiTown citizens to new festivals in new destinations and helping these festivals find a new audience. “HeidiTown is about exploration. Not the kind that requires a passport, but the kind that requires a car and a desire to drive new roads,” said Kerr-Schlaefer. “While Colorado will always be the heart and soul, and main attraction of HeidiTown, new roads are calling me.” “I think HeidiTown citizens will be excited to go on these new adventures with me, and I’m excited to expand the town’s population through this annexation.”
Savor the Summit in Park City, Utah. Photo Provided by Park City Restaurant Association
Covering Festivals from Denver to Park City to Deadwood
HeidiTown was founded in 2007, but it wasn’t until 2010 that the town began to see major growth. It was coverage of Colorado’s emerging festival scene that caught the attention of the masses and put HeidiTown on the map. By publicizing startup festivals like Estes Park Winter Festival, the 1940s Ball, and various beer festivals, HeidiTown became the go-to place for Colorado festival information. HeidiTown’s focus wasn’t only on large events. She covered smaller festivals around the state such as the Glenn Miller Swingfest in Fort Morgan and niche events such as the High Plains Snow Goose Festival in Lamar.
Heidi Kerr-Schlaefer at the 2013 Estes Park Winter Festival with a famous friend.
“Festival coverage is what sets HeidiTown apart and it will continue to be the focus of HeidiTown,” said Kerr-Schlaefer, Mayor of HeidiTown. “I’m just going to be driving a little farther to reach them, and in doing so, I’ll share about the towns I discover along the way.”